Hey I'm Cinzia, otherwise known as Nutrition Darling! My daughter was my inspiration behind creating The Smoothie Bombs.
I’m what's known as an ‘accidental entrepreneur’ but looking back I’ve always had the mindset for business. Back in the 70’s when I was in primary school I used to sell popcorn. I’d buy a pack of corn for 20c, pop then divide it into 15 bags and sell each for 10c at recess. I’ve never been driven by money but I am driven by accomplishments. For my 7 year old self, being the popcorn girl at school was pretty cool. The thing is, I’ve never wanted to be like anyone else. I’ve always strived to be different. I’ve always done my own thing.
When I finished high school I worked in music and travelled the world with bands. Then I did what your mother always tells you not to do, I married a bad boy! As that marriage inevitably fell apart, I left with my two gorgeous daughters who were 2 and 7 at the time.
For the next ten years I was in survival mode. We lived on the sole parent pension and I worked my ass off doing whatever I could to make ends meet. One day, when my daughters were teenagers, I was walking in the city and saw an open day sign. I walked into Endeavour College and had one of those ‘aha’ moments. You know, when you realise this is what you're passionate about. So when I was 42 I went back to school to do a bachelor of health science (nutritional medicine).
Around this time, I created the Smoothie Bombs after searching for a solution to simplify breakfast. My youngest was 12 and going off the high school on an empty stomach. I had no real experience in business or product development other than my home cooking. I just needed to find an easy way to get good food into my daughter.
After seeing how effective they worked in my household, I started to make the Bombs for family and friends. I began to notice how common it is for people to struggle with breakfast and decided to make my little invention available to everyone. With no money and a lot of hard work I’ve built this business up over the past 7 years. There have been a lot of challenges along the way but it’s all about perseverance. My now breakfast eating daughter Lana helps me run the operation.